Cowherd began his career as the play-by-play voice for the Pacific Coast League's Las Vegas Stars. He evedirector at KVBC-TV in Las Vegas, Nevada, where he was named Nevada's Sportscaster of the Year five times. He also served as sports anchor at WTVT-TV in Tampa, Florida.
He moved to Portland, Oregon, in 1996, where he spent nearly eight years at KGW Northwest NewsChannel 8, working as a sports anchor and hosting the 30-minute Sports Sunday program. In 2001, The Herd moved from an afternoon time slot on all-sports radio KFXX to the morning drive time.
In an October 2003 article about Cowherd in the Portland Tribune, he commented on his broadcasting style: "My sense of humor is not for everybody. I would bomb in a Rust Belt, X's-and-O's, beer belly market. I relate to a guy who loves sports but who has a life... I think radio maximizes my assets and TV minimizes my talents. TV, in some strange, unexplainable way, validates people. But the truth is radio (for a sportscaster) is much more difficult, takes far more skill and is much more challenging."
The Herd is, however, sometimes at its edgiest when sports is a secondary concern. Celebrities and popular culture frequently draw analysis and their fair share of scorn. Cowherd, though, tempers his biting critiques with irreverent-yet-pointed punchlines. While discussing the size of a purported cash settlement after actor Russell Crowe (the subject of a recent lawsuit in which he was convicted of assaulting a hotel employee by hitting him in the head with a thrown telephone) Cowherd told his audience "For that amount of money I'd stand there and let John Goodman throw his colon at me."
A self-proclaimed college football junkie, The Herd has a daily segment called "The Daily Football Fix", a segment entirely devoted to talking about NCAA College Football or the NFL. Other regular segments include the falsely titled (because it never leaves the United States) "Spanning The Globe", a closer look at the stories making sports headlines from the reporters covering sports in a particular area. He also has a weekly segment called "Monday Morning Riff", which Cowherd created in early 2005, a section of air in which Cowherd airs his thoughts concisely and sharply.
Colin Cowherd was Sports Illustrated's 2005 Radio Personality of the year and now works for ESPN.