(NEW YORK) -- It’s the end of an era for the ads that made the milk mustache cool again.
The “Got Milk?” campaign was launched 20 years ago by supermodel Naomi Campbell. She was followed by countless familiar faces including Beyonce, Angelina Jolie, Alex Trebek, the Olsen twins and even Superman.
While “Got Milk?” may have been a popular catchphrase, it didn’t get Americans to drink more milk. Milk consumption nationwide has gone down, so the campaign is being retired across the country except for California.
It will be replaced by a new tagline — “Milk life,” which debuts Tuesday.
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